![Portrait Myrthe van der Erve the Next Web Amsterdam Portrait Myrthe van der Erve the Next Web Amsterdam](https://www.holland.com/upload_mm/6/7/3/81153_fullimage_portrait myrthe van der erve the next web amsterdam %40 bring yourself nbtc_1360x430_0.jpg)
The heart of tech in the heart of Amsterdam
Bring yourself, Myrthe will do the same
Myrthe van der Erve is 47 years old. She is CEO of the Next Web in Amsterdam.![Portrait Myrthe van der Erve the Next Web Amsterdam bio on Startup ground](https://www.holland.com/upload_mm/2/5/6/81156_fullimage_portrait myrthe van der erve the next web amsterdam bio on startup ground %40 bring yourself nbtc_1150x663.jpg)
Myrthe van der Erve
Myrthe has been The Next Web CEO for a year and was COO in the years before that. She joined the founding team and loved bringing people together and creating synergies. At TNW, the purpose is to connect the global tech ecosystem. “We are global super connectors for start-ups, scale-ups, corporations, governments and investors. We multiply their journeys through media, events, innovation programs and co-working spaces.”
Tech is at our core
![Portrait Myrthe van der Erve the Next Web Amsterdam walks down the hallway Portrait Myrthe van der Erve the Next Web Amsterdam walks down the hallway](https://www.holland.com/upload_mm/0/7/8/81155_fullimage_portrait myrthe van der erve the next web amsterdam walks down the hallway %40 bring yourself nbtc_1150x663.jpg)
Amsterdam and its tech ecosystem has always been at the core. The founders of TNW started by organizing a tech event in Amsterdam to promote their start-up. In the end, the start-up did not survive, but the event has lived on to this day.
“We grew with this incredible sector and we believe we helped to grow that sector as well over the last 16 years. Collaboration is key and bringing people together to create synergies is very important to us.”
Moving back to Amsterdam made me realize how international, diverse and open this city is.
Knowledge and talent in Amsterdam
![Portrait Myrthe van der Erve the Next Web Amsterdam creative workspace Portrait Myrthe van der Erve the Next Web Amsterdam creative workspace](https://www.holland.com/upload_mm/6/9/b/81157_fullimage_portrait myrthe van der erve the next web amsterdam creative workspace %40 bring yourself nbtc_1150x663.jpg)
Myrthe had lived in Amsterdam for 15 years and moved back there after 5 years in Switzerland. “Moving back to Amsterdam made me realize how international, diverse and open this city is. Many things may have changed here over the years, but everywhere you go the people are still chatty, open and interesting.”
“I believe collaboration is essential in getting to new levels of growth. Everything we do at TNW is with passion and respect for all the players in our ecosystem. We have been successful these past several years but now it is time for us to unite. Not only in Amsterdam, but across the Netherlands. We need to punch as one. Innovation is what drives economic growth.”
Business can be fun
![Portrait Myrthe van der Erve the Next Web Amsterdam Startup ground Portrait Myrthe van der Erve the Next Web Amsterdam Startup ground](https://www.holland.com/upload_mm/4/7/b/81158_fullimage_portrait myrthe van der erve the next web amsterdam startup ground %40 bring yourself nbtc_1150x663.jpg)
Through their events, TNW promotes, stimulates and empowers innovation and technology. They are working with the City of Amsterdam to see how they can build out the TNW conference week. Even though it’s a tech conference, it has a festival set-up with an expo hall, an outside area, a big Ferris wheel and lots of entertainment. “There are a lot of happy faces, but also valuable conversations. Our ultimate goal is to create success for start-ups”